The food industry in India has always been a major contributor to the country’s economy. There have been various major changes in the industry as they are working towards adapting to consumer preferences while growing steadily.
As the industry is moving towards its future, people must understand tha major trends and opportunities that will be seen. There has been an increase in the number of female workers, health-conscious groups, and nuclear families, which has led to a high demand for foods that fall in the ready-to-eat category.
The health and wellness trend is now wider than in the West, but it is gaining great momentum in the country. More and more people are getting health conscious; thus, there is a growing demand for healthy food options.
Thus the food industry in India is witnessing a shift towards organic and healthier food products. The move of people towards healthier options is highly visible in the country. Consumers have grown wiser about their food choices during the pandemic and are starting to realize how food affects various aspects of their health.
It is also being noticed that there will be a predominant shift to foods containing high fiber and low sugar. Also, technology has played a major role in revolutionizing how people prepare and consume food. The development of the food sector is greatly influenced by technology, which ranges from smart kitchen gadgets to fast meal delivery services.
Sustainability is another crucial factor in India’s food business that cannot be understated. In addition, consumers are looking for sustainable food options as environmental awareness grows worldwide. The food industry is responding by adopting various sustainable practices such as using eco-friendly packaging, sourcing from local ingredients, and reducing food waste.
Also, there are enormous growth opportunities present in India’s food industry. One of them is regional cuisine. The cuisine here in India is incredibly diverse, without a doubt, as each region of India come with its own unique food culture.
There has been a rise in the demand for regional cuisine, thus providing the food industry an opportunity to hop on this trend and do some capitalization. Food companies and restaurants can introduce and promote regional food options through various marketing channels and social media.
Another major trend going on in the food industry is the trend of healthy snacks. The demand for snacking options which can be considered healthy is increasing, and it provided the food industry an opportunity to innovate and develop healthy snack products. Snack firms can take advantage of the health and wellness trend by offering delicious and healthful items.
Another major trend in the Indian food industry is Online Delivery. The online food delivery market in the country can be expected to grow at a CAGR of about 25% over the next five years. This presents an amazing opportunity for various food companies and restaurants to expand their horizon to a larger customer base.