YES Bank has introduced YES Grandeur for all elite customers. The new banking program is targeted at the emerging affluent section of the country. Banking customers that have an average monthly balance or AMB of INR 5 lakh or an NRV-Net Relationship Value of INR 20 lakh shall be eligible for the YES Grandeur program. The Bank will also offer YES Grandeur program to customers with large loan relations.
The Executive Director of the YES Bank, Rajan Pental, shared that the YES Grandeur program by the YES Bank aims to set a new benchmark in personalized banking. The main objective of this personalized banking program by the Bank is to make industry-first features accessible to elite customers. The program also relentlessly focuses on developing a profound understanding of the emerging affluent households and the evolving requirements of the elites.
YES Grandeur will enhance and personalise the overall customer experience of the affluent members of the society. It shall offer unique travel, lifestyle, and banking privileges to the elite. Some banking benefits offered by the YES Grandeur program will include premium services like dedicated relationship managers, exemption on a host of charges, preferential banking service rates, locker facility discounts, special three-in-one account with demat, savings, and trading accounts.
The travel benefits include zero cross currency markup charges on the debit card of YES Grandeur on international spends. It also covers complementary access to airport lounges, etc. Many lifestyle gains are offered across ITC Hotels, Taj, Disney + Hotstar, SonyLIV, Amazon, etc. YES Bank Grandeur debit card also offers 5x YES Rewardz on the weekend spends like dining, shopping, movies, bill payments, etc.
Customers who are a part of the YES Grandeur program will enjoy exemptions on various charges as well as discount facilities. It will ensure an elite banking experience to the affluent section of the society.
According to the Executive Director of YES Bank, Rajan Pental, the emerging affluent segment is expected to grow 2.3 times in the next decade. The Indian middle class is projected to double up by the year 2046-2047. The premium YES Grandeur account facilities target the affluent, who are mainly on the lookout for an enhanced personalized service experience.
The YES Grandeur cardholders can enjoy milestone-led benefits. From discounts at prestigious hotel chains like Taj and ITC Hotels to benefits such as spending on subscription services, customers can enjoy exclusive offers to enhance their overall lifestyle experience.
YES Bank is renowned for its innovative banking solutions across the world. The latest and exclusive banking program called YES Grandeur is designed to address the unique lifestyle and financial needs of the fastest-growing and emerging affluent section of India.
This new program will certainly redefine the consumer banking landscape in India. It is marked by the sophisticated consumer habits and the increasing disposable income. The expansion of the middle-class and the rising incomes is set to reshape the future of consumption. YES Grandeur aims to cater to such evolving dynamics with services that complement their lifestyle.