According to a media report, Dhoni is expected to maintain contact with CSK following his retirement. Dhoni has passed the role of captain to Gaikwad, who participated in the team in 2019, through a CSK Instagram post. CSK CEO Kasi Viswanathan reportedly handed over the captaincy and stated, “No matter what Dhoni does, it’s in the best interests of the team,” according to PTI.
” PTI broke the story first. I found out about the decision just before the captains’ meeting. He decides to make it, and you have to respect it.
According to brand value experts, he won’t lose value even when he quits cricket. He has achieved a lot, and his reputation will go on long after he quits. Devangshu Dutta, the creator of The Third Vision and a brand expert, believes that momentum won’t suddenly slow down after he retires.
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With a brand worth $80.3 million, Dhoni ranked sixth among famous persons in 2022 according to Kroll’s Celebrity Brand Valuation Report. He was placed fifth in 2021.
Although it makes sense for brand experts to anticipate a decline, he won’t see a complete collapse in value because brands still want to work with him.
Experts claim that even if Dhoni leaves the game entirely, he is one of those players who may continue to develop brand equity.
The 42-year-old is among the sportsmen who disclosed his retirement over time. Because his brand equity hasn’t dropped suddenly as a result of this choice, brand equity experts argue he has also profited from it.
Brand analyst Santosh Desai stated, “I believe he still has some endurance left.” He clarified that Dhoni still has a close relationship with people. He did not, however, exclude a decline in his valuation and only stated that it wouldn’t be a significant one.
The CEO of brand insights company TRA Research, N Chandramouli, concurs that the former captain of the Indian cricket team has made prudent financial decisions.
“Brands will still want him, and he continues to be relevant.” If he retires following the IPL, he won’t be a celebrity who goes from hero to zero in an instant, Chandramouli stated.
In addition, he clarified that Dhoni is leaving at a time when he is still performing and said that at this point, people would ask him why now rather than why not.
According to Chandramouli, “Dhoni is one of those guys who has a lasting impression which will continue to appeal to brands.”