Mumbai City FC has announced about its intentions of continuing the partnership with EA SPORTS to retain their throne at the pinnacle of Indian football which is linked with global gaming. The partnership will enhance the profile of EA SPORTS as an Associate Partner of the club hence blurring the divide existing between the actual game of football and the computer game.
According to the terms of the renewed contract, the EA SPORTS brand will be placed on the back of the first team shorts of Mumbai City FC whenever there are match days as well as other club activities at the training ground. Such promotional activities are mainly geared towards promoting the brand and reaching out to more people.
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Mumbai City FC and EA SPORTS are set to combine innovative ideas in reaching the football fans in India and the rest of the world. And through gaming, they will get much deeper engagement with the club and players than ever before.
Kandarp Chandra of Mumbai City FC referred to the rejuvenated partnership in the following words.’’ It is our great honor and pleasure to extend our partnership with EA SPORTS, which has been a defining moment for Mumbai City and her fans. He further explained that the collaboration aims at achieving the common goal of getting the audience to feel the excitement in the stadium and in the process, in and out the field through entertaining and attractive means.”
James Taylor who holds the portfolio of Director of Football Partnerships at EA SPORTS agreed with Chandra, having expressed enthusiasm in regard to the development of the partnership with Mumbai City FC. Taylor pointed out that fans want more than just to watch films, and the company understands this. He also noted that it would be the aim of EA SPORTS to close the distance between the supporters with their players and the game itself using fresh and creative ideas.
The ever-expanding relationship between Mumbai City FC and EA SPORTS development is indicative of the growing interest in regards to the sport of football in India, and how the lines of sport and gaming are becoming more and more blurred. This combine provides an incredible impetus for Mumbai City FC to reach its marketing objectives through the wide and enthusiastic gamers’ audience instead of the traditional soccer followers. Through engaging with EA SPORTS, the club can use the element of gaming and computer games to produce amazing contents, fun activities and powerful marketing strategies. Given the fact that MCFC has continued to build itself in the domestic and international market, its relationship with EA SPORTS will surely be a mutual and significant benefit since it will help in the branding, fan engagements as well as the development of the market expansion in India.