Recently, the Indian luxury fashion brand Allen Solly launched its flagship store in Bangalore, which is considered the largest outlet of the company. It is spread across an area of 5,000 square feet and is located in HSR layout, Bangalore. This launch is a part of the company’s target to expand its business in the southern part of the country.
The COO of Allen Solly, Richa Pai, said in a statement that they have received a strong response from Bangalore’s customers for their products, which is why, the company decided to expand its services in the city. Allen Solly brand is owned by Aditya Birla Fashion and Retail Limited which is headquartered in Mumbai. The brand offers apparel and accessories collection for men, women, and children.
Aditya Birla Fashion and Retail (ABFRL) is an Indian fashion retail company previously known as Pantaloons Fashion and Retail Limited. The company owns several brands, which include Peter England, Louis Philippe, Van Heusen, Allen Solly, and Pantaloons. The brands were previously owned by Madura Garments, which was established in 1988.
The Aditya Birla Group acquired the business in 1999, and now it has almost 3468+ stores across 25,000 multi-brand outlets with 6,500+ points of sales. The company also holds the rights to some of the international brands such as Forever 21, Simon Carter, Hackett London, Ted Baker, Fred Perry, Ralph Lauren, and American Eagle.
The company partnered with British high-street clothing retail, Ted Baker, in 2016. In the same year, the company also partnered with multinational fast fashion retailer Forever 21, which is headquartered in the US. In 2017, the company partnered with Simon Carter Ltd, which is a British fashion design company specializing in men’s accessories and menswear.
In 2018, the company partnered with American Eagle Outfitters, which is an American clothing and accessories retailer. In the same year, the company partnered with Ralph Lauren Corporation, which is an American publicly traded fashion company founded in 1967 by fashion designer Ralph Lauren.
In 2019, the company acquired Jaypore, which is an Indian fashion brand. The deal was closed at 110 crore Indian rupees. In the same year, the company acquired Shantanu & Nikhil and TG Apparel & Decor, both are Indian fashion brands. In 2021, the company partnered with an Indian fashion and jewelry label; Sabyasachi. In the same year, the company partnered with Indian fashion & jewelry designer Tarun Tahiliani.
In 2022, the company signed an agreement with an American fitness footwear brand Reebok to sell its products. In the same year, the company partnered with an Indian fashion designer Masaba Gupta. Recently, the company acquired a footwear manufacturing company; TCSN Clothing Limited. The deal was closed at 1650 crore rupees for a 51% stake in the company.
Aditya Birla Fashion and Retail is India’s first and largest multi-retail branded fashion apparel company. The company is India’s first billion-dollar pure-play fashion house, which is serving the country’s fashion industry for years. The company has a wide range of products available through which it has made an ever-lasting impact on Indian customers.